Rihanna Set To Expand Fenty Empire With 'The Newest Fam On The Block!!!'
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Rihanna Set To Expand Fenty Empire With 'The Newest Fam On The Block!!!'
Rihanna’s Fenty empire is growing, roommates! On Tuesday (June 4), the singer announced her Fenty Hair hairline on social media.
In a collab Instagram post, Rihanna and the new brand page gave some details on what the line will offer.
“You know how much switching my hair up matters to me. I’ve had almost every texture, color, and length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style,” Rihanna’s caption said.
The attached video features RiRi walking through what seems like a miniature city in a trenchcoat and blonde pixie cut. Meanwhile, people of different ages and races, with different hair textures and styles, flash across the screen. There are colorful, florescent houses as different faces serve glam and smizes Tyra Banks would approve of!
The haircare line drops on June 13
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